Culture Club South Bay was founded by Allison Hales, whose vision continues to inspire a new generation of youth to connect through surf, sport, and culture. In 2025, the organization celebrated its five-year anniversary, marking a major milestone with the return of two full summer camps for the first time since 2022. More than 225 youth experienced a week of surfing, volleyball, and ocean stewardship at Bruce’s Beach, creating lasting memories rooted in community and inclusion.